Chrysler Corporation Assignment Example | Topics and Well Written Essays - 750 words

Chrysler Corporation - Assignment Example It serves the market niche- i.e. high-end users that want luxurious cars. It ensures to produce superior products that are highly valued and technically advanced cars. It promises to produce the most fuel efficient, reliable, stylish and safe vehicles for consumers all over the world. Chrysler believes in innovation and creativity, and therefore comes up with new, innovative and technologically advanced vehicles. Chrysler is one of those companies who value their customers a great deal. The second great strength of the company is that it has started to focus greatly on customer care. It is the first auto company to have a Chief Customer Officer. This has generated significant improvement in its customer services and the company has achieved competitive advantage. Their biggest weakness is their poor relationship with their suppliers and dealers. For an organization like this, they strongly have to rely on their suppliers & dealers. They need to work on and build the good relationship with them to ensure a good supply chain. Chrysler’s overall market share is small and declining. According to the Wall Street Journal, 2010 the market share had dropped by 11% from a previous year in 2009 and is now 9.2%. In 2010 the market share was increased to 9.5% which was again not a very significant improvement. Consumers are more interested in fuel efficient, environmentally friendly and innovative automobiles. The demand for greener vehicles is increasing and consumers are becoming more conscious about the environment they live in. It is expected that the market for green cars is going to be 55% by the year 2015. Although Chrysler’s strong points are minivans and SUVs, a partnership with Fiat has created opportunities for the company to penetrate in South American and Asian markets by producing smaller cars.

Comprehensive Emergency Plan for Ashford University Essay

Comprehensive Emergency Plan for Ashford University - Essay Example This report is aimed at developing a comprehensive emergency plan in preparation for natural disasters at Ashford University’s main campus, including incidences of flooding, tornadoes and heavy storms (Continuity of Government & Continuity of Operations, 2003). Each crisis or emergency requires a different type of response. For instance, if there is a bomb threat, it may be necessary to shelter people in place, whereas evacuating the building will be appropriate for other situations like a tornado warning (U.S. Department of Homeland Security). This will ensure that the campus is prepared for the event of a disaster, and analyze the potential responses to the occurrence of such an event. The purpose of this emergency plan is the management of major emergencies and crises in the advent of such occurrences, so as to ensure that major crises and emergencies are handled in an organized way. This emergency action plan is aimed at protecting the Ashford University employees from serious injury, loss of property or life in the event of an actual or potential major disaster. Such situations may include the event of a fire, a bomb threat, earthquake, tornado or a hazardous chemical spill. This emergency action plan will describe the initial routes of action for protection of students and employees and those responsible for the implementation of those actions within the university. This plan is an all-risk emergency plan for addressing disaster and crisis management, and will integrate the various departments of the university and other resources in a coordinated response effort to manage or reduce any loss of life and property through the provision periodic emergency respons e capability tests. It is also necessary to ensure the effective utilization of resources and the minimization of any disruptions in school activities and of programs. It is a fact that preparation for emergencies will ensure a higher margin of safety if a crisis or